Thank you
Hey! It’s Dr. Jason Wiebe. Thank you for checking out InNate Prints!
Over 20 years ago I started creating very simple graphics for our clinic’s TV. I wanted these graphics to have a deep impact in my patients’ lives. But they didn’t.
I made the huge mistake of presenting content from my own point-of-view. I soon found out my love of detailed anatomy pictures with organs and bones just cluttered the walls and didn’t resonate with my patients or transform their understanding of Chiropractic care.
In fact, people found them kind of gross.
So, I set out to create something different that spoke to them from THEIR point-of-view. I wanted the research to be understandable and the learning to feel seamless. I wanted thought provoking questions that helped them on their journey towards a healthier and more whole life. I looked everywhere but couldn’t find WORLD-CLASS modern media that didn’t feel exhausted, look confusing or appear like it was created circa 1980. Then I discovered something different …
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In order to be effective, I had to create a modern visual with a clear transformational message … it had to grab quick and stick. I was basically searching for the next, “chocolate and peanut butter super combo!”
Over the years, I’ve failed more times than I care to count, endlessly researched the heck out of telling a great story and continually strived to develop a succinct message to move people forward.
Then, one day, I had a patient, who’s in the film industry, tell me about cinemagraphs. He told me, “You should try it, they’re going to be the next big step in graphic design”.
He was bang on! (Thanks Jody … I owe you.)
Since then, I’ve been taking photographs and transforming them into moving dynamic motion with a powerful message. I’ve been able to witness countless patients experience profound life transformation from a message in an image that stops them in their tracks. WILD!
I’ve discovered how a clear message and a dynamic image can truly transform our clinic AND patients’ lives.
